As the face of Huizhou, Jiangbei CBD undertakes the mission of “city heart”. It is the political, economic and cultural center of Huizhou, and one of the most prosperous business districts in Huizhou. At the end of the first half of 2024, Jiangbei business district “has a new product”: on June 29, Zhonghai Huanyu Tiandi opened! Jiangbei has added a new shopping center for Internet celebrities to check in!

Huizhou Zhonghai Plaza Huanyu Tiandi is located next to Huizhou Jiangbei Convention and Exhibition Center. The commercial volume is about 30,000 square meters. It adopts the architectural form of a full-BLOCK commercial block. The overall focus is on the two core theme formats of “catering + leisure and entertainment”. It is positioned as a 24-hour urban social world, creating a “gathering anytime, anywhere” space with a sense of city, sociality and freedom, and building a full-time lifestyle with Huizhou metropolitan characteristics.

In terms of brand introduction strategy, we follow the logic of “first store investment promotion” and make full differentiation. We have successfully introduced first-time brands such as “Shuang Hotpot Factory”, “Big Player”, “Hu Gexing”, and “Yue Pinxian”. At the same time, we have gathered various formats such as catering, leisure and entertainment, and life supporting facilities to meet the needs of target customers and renew the commercial interface of Huizhou.

The ETFE skylight membrane structure project of Huizhou Zhonghai Huanyu Tiandi was designed by Yexing for the overall scheme and specific implementation of the construction. After many modifications and optimizations, the current three-unit shape was finally determined. The three skylight canopy units all adopt the most architecturally expressive ETFE air pillow membrane structure form. The upper layer of the air pillow is silver-plated and the lower layer is transparent film material. When the ETFE air pillow is infected with various colored laser lights, it looks gorgeous and dazzling.

Huizhou Zhonghai Huanyu Tiandi is the first full-time commercial entity in Jiangbei CBD. Come and experience the different immersive commercial experience it brings.

Yexing Company is a professional membrane structure manufacturer and has many cases at home and abroad. If you want to know more membrane structure engineering cases, please visit Yexing official website（https://www.yexingms.com/）or follow our TikTok Account（https://www.tiktok.com/@yexing.group）/ Youtube Account（https://www.youtube.com/channel/UCPosuHguAFSnMm9j_FLU_bg）, thank you for your attention.